The first Google Doodle was an out-of-office message. The day was August 30, 1998 — nearly two years after Larry Page and Sergey Brin had built a search engine in a Stanford dorm room, and less than a week before Google would officially incorporate as a company. Google was so young then, indeed, that it still had a Yahoo!-style exclamation mark as part of its logo.
Despite and maybe because of all the chaos that would come with incorporation, Brin and Larry Page spent the last week of August 1998 to go to the Burning Man festival. But before the pair could engage in some radical self-expression and/or radical self-reliance in the Nevada desert, they needed something a little less radical: a way to let people know they were away. The pair decided on a little icon — the Burning Man logo — and placed the spare stick figure behind Google’s second “o.” They published the new image to their site on the World Wide Web.
If there’s a road that leads to perfect, the road that travels in the opposite direction leads to launching. Nothing will ever be perfect—not your product, service, messaging, etc. But the only real way to test it is by getting your work in front of people. Flaws can be adjusted, but the only way to find them is to get your work out there.
The internet is seeing a shift. We’re information-saturated, but knowledge-deficient.